Taboola teams with Microsoft
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Taboola, a content delivery company, is launching an audience network for advertisers in order to put native ads on the open web to monetize their content.
Why it matters?
Extending audience network of firms like facbook, Amazon, Google and Spotify was hard but they have extended their advertising by reaching to larger audience. These firms are dominating Social Medias, ecommerce, search engines and audio libraries.
Being a competition to these dominating companies Taboola also wants to grow audience and reach people outside the bigger platforms.
Taboola Microsoft Merger View:
- “Taboola basically tends to extend the advertiser’s reach beyond publishers to huge number of places and platforms like search engines, social networks, display and whatever that brings value to their advertiser’s,” said by Adam Singolda, Founder and CEO of Taboola. The concept to grow Taboola with Microsoft is comparatively similar to the Amazon, Google and Facebook’s strategy.
Details: Taboola is pleased in teaming with Microsoft to provide real time service that allows advertisers to bid for an ad inventory across larger platforms around the internet- however these contents will be highly accessible via any of the web browsers, can be linked easily and no login required.
- The two companies have already signed an agreement for the revenue share, thus the relationship has started. The present deal between these companies lasts through 2024.
- “This is going to be a growth diver for both of us,” said Singolda. Miscosoft being mentor to Taboola has helped in every means of designing and achievement.
- They have managed to gain relationship with more thatn 14,000 advertiser and 9,000 publishers in order to grow the audience network. Singolda also said about their future plan; a new service which they have been working for more than three years.
The Wider View
- Recently they managed to hold a open web ecommerce company called Connexity which surely will help to fuel up the audience network.
- The company has made up plans to bring revenue goal of roughly $1.4 billion this year.
The Core View
The media, tech and advertising companies are seeing opportunities on the open web, such as Google and Facebook to dominate the online distribution of digital ads.
Some FAQ for Taboola:
What does the company Taboola do?
Taboola is native advertising company; their intent is to provide or serve right things to the online users based on a person’s interests. The company provides the desired content for the users tailoring along the advertising and marketing recommendations which users may like too.
Is Taboola Free to use?
No, it is not free. You will have to pay for the campaigns you will be running. Based on your ads niche you will be charged for CPC (Cost per Click) or CPM (Cost per mill). Whereas you will be charged if and only if someone clicks on your ads as a part of campaign.
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